Brand Rollout

Aparium Hotel Group

Aparium Hotel Group manages a collection of boutique lifestyle hotels across major urban markets and high-momentum neighborhoods across the country. The Chicago-based company takes a “translocal hospitality” approach, focusing on creating hotels and spaces that locals use and claim as their own.

I designed and managed visual identities for 10+ hotel properties and 20+ restaurants, translating distinct brands across digital campaigns and on-property print collateral to create refined, cohesive guest experiences at every touchpoint.