Brand Identity

Nosh

Based in the vibrant heart of New Orleans, Nosh is a food bank dedicated to nourishing NOLA. The brand embraces the unwavering spirit of the city and strives to bring a sense of community and pride to the people who benefit from its services. Nosh provides food to individuals and families in need through a meal delivery service and kitchen open 7 days of the week.

The brand name “Nosh” is a common New Orleans slang, meaning to “have a snack” or “munch”. It felt fitting to use a word that’s personal and familiar to the people of New Orleans, while also inviting them to come chow down. The visual direction of the brand is inviting, full, and positive. The logo exploration includes bold designs and rounded shapes, searching for a mark that’s ownable and welcoming to all.

The color scheme is heavily inspired by the iconic colors of New Orleans, from Mardi Gras to the charming architecture of the city. With a strong tone of voice and photographic style, the brand invites everyone to come and enjoy a meal together.