ONDA

ONDA is a travel agency based in Brazil with a mission to share the authentic beauty of the country with the world. Pulling inspiration from the captivating energy and diverse culture of Brazil, ONDA is bold, full of life, and calls travelers to "live for the discovery". The company focuses on providing experiential tours throughout the country, as well as services for booking flights, accommodation, and transportation with ease.

TRAVEL BRAND IDENTITY

In Portuguese, “onda” translates to wave, but it can also mean “vibe”. The brand name is a nod to many things, from the famous surf culture throughout Brazil to the warm and easy-going nature of its people. ONDA inspires individuals to travel with a boundless and open spirit, like the ocean itself.

As a travel agency based in Brazil speaking to a global audience, I wanted ONDA to be accessible and easy to understand, but also find moments to sprinkle in Portuguese within the brand personality. The brand tagline “Live For The Discovery”, is seen here in Portuguese, “Viva Pela Descoberta”.