AURA INTELLIGENCE
Aura Intelligence is a cutting-edge Organizational Decision Intelligence platform. The company empowers organizations to transform fragmented workforce and competitive data into actionable insights, driving smarter decisions. Originally founded within Bain & Company, Aura has since become an independent leader in workforce analytics. The company is revolutionizing how businesses use data-driven insights to adapt and thrive in a rapidly evolving landscape.VISUAL IDENTITY REBRAND
THE PROBLEM:
As a growing platform, Aura Intelligence needed a more unified and intentional visual identity. The existing color palette—tied to its former parent company—felt outdated and inconsistent with the brand’s evolving tone and direction. Company leaders recognized the need for a refreshed look that better aligned with their innovative and forward-thinking mission.
Alongside redesigning key client-facing presentations, I worked to modernize and standardize visual assets across newsletters, marketing materials, social content, and landing pages, creating a more cohesive and professional brand experience.
Old Color Palette
New Color Palette
THE SOLUTION:
Through collaborative feedback and a deep dive into industry benchmarks, I developed a refined color palette and visual system that reflected Aura’s distinct voice. While the project wasn’t rooted in formal brand strategy, my goal was to bring visual consistency and clarity across all touchpoints. The result: a modern, confident look and feel that better positioned Aura for external visibility and internal alignment.
Old Logo
Updated Logo
Old Newsletters
Updated Newsletters
Old Reports
Updated Reports
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